Southwest Bin & Pressure Washing is a curbside trash bin sanitizing and pressure washing service based in Las Cruces, New Mexico, serving Las Cruces, El Paso, Horizon City, and Mesilla. They came to Walker Madrigal with a service, a truck, and no brand.
We built everything from the ground up: logo and full identity system, truck wrap, website, photography, social media content, and ongoing SEO. Every piece of it built to work together, from the truck on the road to the first result in Google.
The brand launched and held. The truck became one of the most recognizable in the Las Cruces service area, the website ranked on the first page for local searches within weeks, and the social content gave the business a personality that matched the quality of the work. Southwest Bin went from no brand to a complete one, fast.
Service Area
Las Cruces, El Paso, Mesilla
Deliverables
Brand, Web, Wrap, SEO, Social
Scope of Work
Branding
Full Brand Identity
Vehicle
Truck Wrap Design
Website
WordPress Design & Build
Photography
Brand & Action Photography
Social Media
Content Strategy & Creation
SEO
Local Search Optimization
Brand Identity
A brand built for the street.
The palette pulls from the Southwest—teal water, desert green, sun yellow—grounded in two dark neutrals that keep it from going too bright. Clean, legible, and ownable at 60 mph.
Primary Typeface
Proxima Nova
Headlines, logo lockup, bold callouts
Secondary Typeface
PT Sans Pro
Body copy, service descriptions, UI text
Truck Wrap
The moving billboard.
The truck wrap puts the brand on the road. Designed to read fast—logo, number, QR code—all visible in a single pass. The brand colors make it impossible to miss in a neighborhood driveway.
Website
Built to book.
A custom WordPress site with online booking, service area pages, before/after galleries, and a client hub. Optimized for local search in Las Cruces and El Paso with Rank Math SEO and structured service pages.
Photography
The work, documented.
Brand photography produced in-house: truck in the field, team on the job, and before/after results. All shot to feed the website, social media, and paid ads from a single session.
Social Media
Content that earns the scroll.
Ongoing social content built around the Good Neighbor strategy: show the truck, show the team, build trust before anyone needs a bin cleaned. Photography, graphic design, and caption writing all handled in-house. Real photos from real jobs in Las Cruces and El Paso.
